000			01507 a2200229 4500
003			Nust
005			20230119144548.0
010			_a 92033432
020			_a0805019758 (alk. paper) :
040			_cNust
082	0	0	_a659.2,BLY
100	1		_aBly, Robert W. _977379
245	1	0	_aTargeted public relations : _bhow to get thousands of dollars of free publicity for your product, service, organization, or idea / _cRobert W. Bly.
250			_a1st ed.
260			_aNew York : _bH. Holt, _c1993.
300			_axv, 334 p. ; _c21 cm.
505	0		_aAn introduction to targeted public relations -- ESI and RSI(Page-1), The keys to a successful targeted public relations campaign (Page-32), How to target your audience(Page-66) Free information : the ultimate to PR offer (Page-87), Using press releases to generate visibility and immediate response (Page-113), Converting the planted feature story into a full-page direct response ad for your product or service (Page-161), Speeches and presentations that bring you business (Page-193), Seminars, demonstrations, and teaching : selling through education (Page-219), Newsletters : keeping in touch with clients and customers (Page-246), Radio and TV publicity : how to get famous quick (Page-262), Preparing your media kit (Page-277), Integrating targeted public relations with other promotions (Page-291).
650		0	_aAdvertising media planning. _955927
650		0	_aIndustrial publicity. _9107140
650		0	_aPublic relations. _9469
942			_2ddc _cBK
999			_c181122 _d181122