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| 040 | _cNust | ||
| 082 | 0 | 0 | _a658.8,KOT |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler. |
| 250 | _aMillennium ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2000. |
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| 300 |
_axxxii, 718, [32] p. : _bcol. ill. ; _c26 cm. |
||
| 440 | 4 |
_aThe Prentice Hall international series in marketing _9114205 |
|
| 505 | _a PART-1: Understand Marketing Management (Page-1), PART-2: Analyzing Marketing Opportunities (Page-89), PART-3: Developing Market Strategies (Page-307), PART-4: Shaping the Market Offering (Page-406), Managing and Delivering Marketing Programs (Page-503). | ||
| 650 | 0 |
_aMarketing _xManagement. _914676 |
|
| 942 |
_2ddc _cBK |
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| 999 |
_c184928 _d184928 |
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