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| 082 | 0 | 0 | _a658.8,MYE |
| 100 | 1 |
_aMyers, James H. _9109861 |
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_aMarketing / _cJames H. Myers. |
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_aNew York : _bMcGraw-Hill, _cc1986. |
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| 300 |
_axx, 597 p. : _bill. ; _c25 cm. |
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| 440 | 0 |
_aMcGraw-Hill series in marketing _9109862 |
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| 505 | _aPART-1: Introduction to Marketing (Page-4) PART-2: The Framework for Effective Marketing Planning (Page-56) PART-3: Understanding Consumer and Organizational Markets (Page-159) PART-4: Planning the Marketing Mix (Page-257) PART-5: An Expanded View of Marketing (Page-495). | ||
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_aMarketing. _97291 |
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