000			01372 a2200253 4500
003			Nust
005			20230819102757.0
010			_a 2003044184
020			_a0072553472 (alk. paper)
040			_cNust
082	0	0	_a658.84,RAY
100	1		_aRayport, Jeffrey F. _9114206
245	1	0	_aIntroduction to e-commerce / _cJeffrey F. Rayport, Bernard J. Jaworski.
250			_a2nd ed.
260			_aBoston : _bMcGraw-Hill Irwin MarketspaceU, _cc2004.
300			_axxvii, 516 p. : _bill. ; _c27 cm.
440		0	_aMcGraw-Hill/Irwin series in marketing _990966
505			_aFramework for e- Commerce (Page-1), Basic Technology of the Internet and e- Commerce Business (Page-27) ,Market Opportunity Analysis (Page-71), Business Models (Page-109) Strategy Formulation Customer Interface (Page-149), Market Communications and Branding (Page-193), Implementation (Page-235), Metrics (Page-273), Website Development Process (Page-305), Site Architecture (Page-339), Human and Financial Capital (Page-367), Media Transformation (Page-411), Public Policy (Page-453).
650		0	_aElectronic commerce. _914680
700	1		_aJaworski, Bernard J. _9114207
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0702/2003044184-d.html
856	4	2	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0702/2003044184-t.html
942			_2ddc _cBK
999			_c185970 _d185970