000			01738 a2200229 4500
003			Nust
005			20230819102011.0
010			_a 2005043864
020			_a0072935898 (alk. paper)
040			_cNust
082	0	0	_a658.8, PER
100	1		_aPerreault, William D. _97290
245	1	0	_aEssentials of marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy.
250			_a10th ed.
260			_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc2006.
300			_axl, 638 p. : _bcol. ill. ; _c28 cm.
440		0	_aMcGraw-Hill/Irwin series in marketing _990966
505			_aMarketing Value to Consumers Firms and Society (Page-2), Marketing Strategy Planning (Page-30), Focusing Marketing Strategy with Segmentation and Positioning (Page-57), Evaluating Opportunities in the Changing Marketing Environment (Page-80), Final Consumers and Their Buying Behavior (Page-110), Business and Organizational Customers and Their Buying Behavior (Page-138), Improving Decisions with Marketing Information (Page-166), Elements of Product Planning for Goods and Services (Page-192), Product Management and New Product Development (Page-218), Place and Development of Channel Systems (Page-246), Distribution Customer Service and Logistics (Page-268) Retailers Wholesalers and Their Strategy Planning (Page-290), Promotion Introduction to Integrated Marketing Communications (Page-318), Personal Selling (Page-344), Advertising and Sales Promotion (Page-373), Pricing Objectives and Policies (Page-398), Price Setting in the Business World (Page-427), Development Innovative Marketing Plans Appraisal and Challenges (Page-455).
650		0	_aMarketing. _97291
700	1		_aMcCarthy, E. Jerome _951080
942			_2ddc _cBK
999			_c190824 _d190824