| 000 | 01444 a2200301 4500 | ||
|---|---|---|---|
| 003 | Nust | ||
| 005 | 20170207154045.0 | ||
| 020 | _a0-415-47760-3 | ||
| 020 | _a978-0-203-86689-4 | ||
| 035 | _a(AU-PeEL)EBL446800 | ||
| 035 | _a(OCoLC)444654236 | ||
| 040 | _cNust | ||
| 082 | 0 | 0 |
_a338.761 _a658.8 |
| 100 | 1 | _aFoxall, Gordon. | |
| 245 | 1 | 0 |
_aInterpreting Consumer Choice (E-Book) _h[Elektronisk resurs] : _bThe Behavioural Perspective Model. |
| 260 |
_aHoboken : _bTaylor & Francis, _c2009. |
||
| 300 | _a1 online resource (201 p.) | ||
| 490 | 1 |
_aRoutledge Interpretive Marketing Research, 10 ; _vv.v. 10 |
|
| 500 | _aDescription based upon print version of record. | ||
| 505 | 0 | _aBook Cover; Title; Copyright; Contents; Figures; Tables; Boxes; 1 Overview of the BPM; 2 The Story So Far; 3 Ways of Wondering; 4 The Meaning of Consumer Behavior; 5 A Model of Interpretation; 6 Interpreting Consumer Choice; 7 The Nature of the Interpretation; Afterword; Bibliography; Index; | |
| 520 | _aThis book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours. | ||
| 650 | 4 | _aConsumer behavior. | |
| 650 | 4 | _aConsumers -- Attitudes. | |
| 650 | 4 | _aConsumers' preferences. | |
| 651 | _aE-Book | ||
| 655 | 0 | _aElectronic books. | |
| 830 | 0 | _aRoutledge Interpretive Marketing Research, 10 | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c192819 _d192819 |
||