| 000 | 02498 a2200349 4500 | ||
|---|---|---|---|
| 003 | Nust | ||
| 005 | 20170207154046.0 | ||
| 020 | _a978-0-203-99680-5 (electronic bk.) | ||
| 020 | _a9780415234269 | ||
| 035 | _a(AU-PeEL)EBL237338 | ||
| 035 | _aEBL237338 | ||
| 040 | _cNust | ||
| 082 | 0 | 0 | _a659.2 |
| 100 | _aDanny Moss and Barabara DeSanto | ||
| 245 | 0 | 0 |
_aPublic relations cases (E-Book) _h[Elektronisk resurs] : _binternational perspectives / _cDanny Moss and Barabara DeSanto |
| 260 |
_aHoboken : _bRoutledge, _c2001. |
||
| 300 | _a288 p. | ||
| 505 | 0 | _aBook Cover; Title; Copyright; Contents; Acknowledgements; Introduction; Case 1 Shell managing a corporate reputation globally; Case 2 Racism condemn it or condone it the Commission for Racial Equality's personal responsibility campaign; Case 3 BBC America how Britain won the colonies back; Case 4 Perkins Foods the place of public relations in the profile of a European food business; Case 5 The journey to demutualization Clarica's internal communications challenge; Case 6 Barloworld communicating strategic direction to increase shareholder value | |
| 505 | 0 | _aCase 7 The PriceWaterhouseCoopers merger using internal research to ensure a merger's successCase 8 Tine Norwegian Dairies rebranding from the inside out; Case 9 Oklahoma City and Kerr McGee managing internal communication during an external crisis; Case 10 Does public relations make a difference a comparative analysis of two major Swedish crises; Case 11 Lobbying for survival the UK BSE crisis and the role of the Meat and Livestock Commission in lifting | |
| 520 | _aThis unique collection of contemporary international public relations case studies offers in depth insights into the effective use of public relations in a range of organizational contexts. The cases examined demonstrate the breadth of contemporary public relations practice and the increasing importance and sophistication of the public relations function in both public and private sector organizations. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 650 | 4 |
_aMarknadsf�ring _xfallstudier |
|
| 650 | 4 |
_aPR _xfallstudier |
|
| 650 | 4 |
_aPublic relations _xCase studies |
|
| 650 | 4 | _aPublic relations. | |
| 651 | _a(E-Book) | ||
| 655 | 7 | _aElectronic books. | |
| 700 | 1 |
_aDeSanto, Barabara _4edt |
|
| 700 | 1 |
_aMoss, Danny _4edt |
|
| 710 | 2 | _aEbooks Corporation. | |
| 856 | 4 | 0 | _uhttp://ezproxy.ub.gu.se/login?url=http://www.GU.eblib.com/EBLWeb/patron?target=patron&extendedid=P_237338_0& |
| 942 |
_2ddc _cBK |
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| 999 |
_c192871 _d192871 |
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