| 000 | 01048 a2200157 4500 | ||
|---|---|---|---|
| 003 | NUST | ||
| 005 | 20230102173851.0 | ||
| 040 | _cNust | ||
| 082 | _a371.425,ROS | ||
| 100 |
_aK. Adlard Coles _9106653 |
||
| 245 |
_aRoss careers book : _bPart I to IX / _cEdited by K. Adlard Coles |
||
| 260 |
_bRobert ross and co ltd _c1840 |
||
| 300 | _aviii,64 p.; | ||
| 505 | _aPreface (Page-3), Qualities Necessary for the Making of a Good Advertising Man (Page-5), Inside An Advertising Agency (Page-8), The Accounts Executive (Page-12), The Research and Statistical Executive (Page-14), The Copy-Writer (Page-17), The Artist and Layout Man (Page-19), The Production Executive (Page-22), The Space Buyer (Page-24), The Film Publicity Expert (Page-26), Radio and Television (Page-28), The Advertising Manager (Page-31), The Advertisement Manager (Page-34), Women in Advertising (Page-37), How to Enter Advertising (Page-40), Examination in Advertising (Page-430, Bibliography (Page-48), The Structure of Advertising (Page-51). | ||
| 942 |
_2ddc _cBK _k371.425,ROS |
||
| 999 |
_c193924 _d193924 |
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