000			00941 a2200253 4500
003			Nust
005			20170207165241.0
010			_a 2001045637
020			_a0471395625 (cloth : alk. paper)
040			_cNust
082	0	0	_a658.8/3
100	1		_aGoebert, Bonnie.
245	1	0	_aBeyond listening :(E Book) _blearning the secret language of focus groups / _cBonnie Goebert with Herma M. Rosenthal.
260			_aNew York : _bJ. Wiley, _cc2002.
300			_axvi, 224 p. _c24 cm.
500			_aIncludes index.
650		0	_aConsumer behavior.
650		0	_aConsumers' preferences.
650		0	_aFocus groups.
700	1		_aRosenthal, Herma M.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/wiley043/2001045637.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley036/2001045637.html
856	4	2	_3Table of contents _uhttp://www.loc.gov/catdir/toc/wiley021/2001045637.html
942			_2ddc _cBK
999			_c211218 _d211218