000			01386cam a22003014a 4500
999			_c234543 _d234543
001			13030043
003			Nust
005			20170322133732.0
008			021213s2003 nju b 001 0 eng
010			_a 2002192262
020			_a0471263664
040			_aDLC _cASAB _dDLC
042			_apcc
043			_an-us---
050	0	0	_aHD69.B7 _bL486 2003
082	0	0	_a659.2/0973 _221
100	1		_aLevine, Michael, _d1954-
245	1	2	_aA branded world : _badventures in public relations and the creation of superbrands / _cMichael Levine.
260			_aHoboken, N.J. : _bJ. Wiley, _cc2003.
300			_axi, 260 p. ; _c24 cm.
504			_aIncludes bibliographical references (p. 253) and index.
650		0	_aBrand name products _zUnited States.
650		0	_aPublic relations _zUnited States.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/wiley044/2002192262.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley037/2002192262.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/wiley031/2002192262.html
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2ddc _cBK