000			01885 a2200445 4500
003			OSt
005			20180116182616.0
008			160824b xxu||||| |||| 00| 0 eng d
020			_a0072864877
020			_a9780072864878
040			_c0
050			_a658.8342 PET 2004
082	0	4	_a658.8342 PET 2004
100	1		_aPeter, J. Paul.
245	1	0	_aConsumer behavior : _band marketing strategy / _cJ. Paul Peter.
250			_a7th ed.
260			_a[S.l.] : _bMcGraw-Hill/Irwin, _c2004.
300			_a608 p. ; _c26 cm. _bHB
440			_aConsumer behavior :
490	1		_aMcgraw-hill/irwin series in marketing.
500			_aHardcover.
520			_aThis book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
650		4	_aBusiness/Economics.
650		4	_aBusiness, Accounting & Vocational: Textbooks & Study Guides.
650		4	_aMarket research.
650		4	_aSales & marketing.
650		4	_aTextbooks.
650		4	_aBusiness & Economics.
650		4	_aConsumer Behavior - General.
650		4	_aConsumer behavior.
650		4	_aMarketing.
650		4	_aBusiness & Economics / Marketing / General.
650		4	_aBusiness & Economics / Marketing / Research.
650		4	_aMarketing - Research.
700	1		_aOlson, Jerry.
830		0	_aMcgraw-hill/irwin series in marketing.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0072864877/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0072864877
942			_aNBS _cBK _k658.834222 PET 2004 _2ddc
999			_c342703 _d342703