000			01912 a2200325 4500
003			NUST
005			20240118153654.0
008			240118b ||||| |||| 00| 0 eng d
020			_a0074711385
020			_a9780074711385
082			_a658.83 _bLUK
100	1		_aLukas, Bryan A. _9119935
245	1	0	_aMarketing research / _cBryan A. Lukas.
250			_aAustralian ed ed.
260			_a[S.l.] : _bMcGraw Hill Higher Education, _c2003.
300			_a704 p. ; _c26 cm.
500			_aPaperback.
520			_aThis first local adaptation of "Marketing Research" comprehensively reviews, dissects and applies key concepts and theories to real-world situations, emphasizing marketing research in its larger managerial and strategic context, and not just its principles and statistical methodologies. This is the only local textbook to fully address the cross-disciplinary nature of marketing research and its relationship to marketing strategy, customer relationship management, and decision-making (larger contextual issues that are often omitted from other books). This edition is further enhanced by all-new local cases, examples and exercises, and an expanded debate section that delves into the reasons behind marketing research successes, failures and formulas.
650		4	_aBusiness, Accounting & Vocational: Textbooks & Study Guides. _9119936
650		4	_aMarket research. _92151
650		4	_aResearch & development management. _9119937
650		4	_aSales & marketing. _9119938
650		4	_aBusiness & Economics / Marketing / Research. _9103001
700	1		_aHair, Jr. Joseph. _9119939
700	1		_aBush, Robert P. _9119940
700	1		_aOrtinau, David J. _9119941
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0074711385/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0074711385
942			_aNBS _cBK _k7484 _2ddc
999			_c342785 _d342785