| 000 | 00393 a2200133 4500 | ||
|---|---|---|---|
| 020 | _a8175541091 | ||
| 090 |
_c264 _d264 |
||
| 100 | _aKapferer , Jean Noel | ||
| 245 |
_aStrategic brand management _bCreating and sustaining brand equity long term _cKapferer , Jean Noel |
||
| 250 | _a2nd ed | ||
| 260 |
_aNew Delhi _bKogan Page India _c2001 |
||
| 300 | _a443 p. | ||
| 942 |
_aNBS _cBK _k658.8343 KAP |
||
| 999 |
_c342834 _d342834 |
||