000 01286 a2200337 4500
020 _a003024482X
020 _a9780030244827
082 0 4 _a658.84
090 _c358
_d358
100 1 _aRosenbloom, Bert.
245 1 0 _aMarketing channels /
_cBert Rosenbloom.
250 _a6th ed.
260 _a[S.l.] :
_bHarcourt Brace College Publishers,
_c1998.
300 _a720 p. ;
_c26 cm.
500 _aHardcover.
520 _aThis volume examines channel management, relationship marketing and the role of technology as marketing channels move into the 21st century. This edition has been updated with new information.
650 4 _aBusiness/Economics.
650 4 _aSales & Marketing.
650 4 _aMarketing Management.
650 4 _aSales & marketing management.
650 4 _aBusiness / Economics / Finance.
650 4 _aBusiness & Economics.
650 4 _aMarketing - General.
650 4 _aManagement.
650 4 _aMarketing channels.
650 4 _aBusiness & Economics / Marketing / Multilevel.
650 4 _aMarketing - Multilevel.
856 4 0 _3Amazon.com
_uhttp://www.amazon.com/exec/obidos/ASIN/003024482X/chopaconline-20
856 4 0 _3Amazon customer reviews
_uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=003024482X
942 _aNBS
_cBK
_k658.84 ROS
999 _c342925
_d342925