000			01976 a2200421 4500
020			_a0534606105
020			_a9780534606107
082	0	4	_a659.2
090			_c626 _d626
100	1		_aHendrix, Jerry A.
245	1	0	_aPublic relations cases / _cJerry A. Hendrix.
250			_a6th ed.
260			_a[S.l.] : _bWadsworth Publishing, _c2003.
300			_a448 p. ; _c24 cm.
490	1		_aWith infotrac.
500			_aPaperback.
520			_aThe Sixth Edition of PUBLIC RELATIONS CASES continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text walks students through the evaluation of excellent case studies and helps students to why select public relations cases had the effect they did. This text's excellent organization, practical and theoretical coverage of topics, and variety of cases have been its consistent strengths.
650		4	_aBusiness/Economics.
650		4	_aPopular Culture & Media: General Interest.
650		4	_aCommunication studies.
650		4	_aEconomics, finance, business & management.
650		4	_aBusiness / Economics / Finance.
650		4	_aBusiness & Economics.
650		4	_aCase studies.
650		4	_aPublicity.
650		4	_aUnited States.
650		4	_aBusiness & Economics / Industries / Media & Communications Industries.
650		4	_aBusiness & Economics / Public Relations.
650		4	_aLanguage Arts & Disciplines / Communication.
650		4	_aPerforming Arts / Mass Media.
650		4	_aPublic Relations.
650		4	_aPublic relations - United States - Case studies.
650		4	_aPublicity - Case studies.
830		0	_aWith infotrac.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0534606105/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0534606105
942			_aNBS _cBK _k659.2 HEN
999			_c343179 _d343179