| 000 | 01265 a2200229 4500 | ||
|---|---|---|---|
| 020 | _a0071122265 | ||
| 020 | _a9780071122269 | ||
| 090 |
_c733 _d733 |
||
| 100 | 1 | _aLehmann, Donald R. | |
| 245 | 1 | 0 |
_aProduct management / _cDonald R. Lehmann. |
| 250 | _a3rd International student edition ed. | ||
| 260 |
_a[S.l.] : _bMcGraw-Hill Publishing Co., _c2001. |
||
| 300 |
_a517 p. ; _c24 cm. |
||
| 490 | 1 | _aMcgraw-hill/irwin series in marketing. | |
| 500 | _aPaperback. | ||
| 520 | _aA defining text that covers three major tasks facing product managers today: analyzing the market; developing objectives and strategies for the product and service in question; and making decisions about price, advertising, promotion, channels of distribution and service. "Product Management" uses the familiar marketing plan as the unifying framework for its lessons and takes a hands-on approach towards preparing graduates to assume the position of product manager. | ||
| 700 | 1 | _aWiner, Russell S. | |
| 830 | 0 | _aMcgraw-hill/irwin series in marketing. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0071122265/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071122265 |
| 942 |
_aNBS _cBK _k658.56 LEH |
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| 999 |
_c343285 _d343285 |
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