| 000 | 01123 a2200193 4500 | ||
|---|---|---|---|
| 020 | _a0071123520 | ||
| 020 | _a9780071123525 | ||
| 090 |
_c737 _d737 |
||
| 100 | 1 | _aHuff, Sid. | |
| 245 | 1 | 0 |
_aCases in electronic commerce / _cSid Huff. |
| 250 | _a2nd International edition ed. | ||
| 260 |
_a[S.l.] : _bMcGraw-Hill Publishing Co., _c2001. |
||
| 300 |
_a360 p. ; _c23 cm. |
||
| 500 | _aPaperback. | ||
| 520 | _a"Cases in Electronic Commerce" is a collection of 25 full-length case studies, written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business. | ||
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0071123520/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071123520 |
| 942 |
_aNBS _cBK _k658.8421 HUF |
||
| 999 |
_c343289 _d343289 |
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