| 000 | 00963 a2200241 4500 | ||
|---|---|---|---|
| 020 | _a0201350629 | ||
| 020 | _a9780201350623 | ||
| 082 | 0 | 4 | _a658.848 |
| 090 |
_c971 _d971 |
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| 100 | 1 | _aQuelch, John A. | |
| 245 | 1 | 0 |
_aGlobal marketing management / _cJohn A. Quelch. |
| 250 | _a4th ed. | ||
| 260 |
_a[S.l.] : _bPrentice Hall, _c1998. |
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| 300 |
_a720 p. ; _c24 cm. |
||
| 490 | 1 | _a4th edition. | |
| 500 | _aPaperback. | ||
| 520 | _aDiscusses the changing landscape of global economies within the last few years & what is expected in the future & how strategies may be developed to establish a firm hold of market shares as global competition escalates. Paper. | ||
| 700 | 1 | _aBartlett, Christopher A. | |
| 830 | 0 | _a4th edition. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0201350629/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0201350629 |
| 942 |
_aNBS _cBK _k658.848 QUE |
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| 999 |
_c343509 _d343509 |
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