| 000 | 01381 a2200241 4500 | ||
|---|---|---|---|
| 020 | _a0256136920 | ||
| 020 | _a9780256136920 | ||
| 082 | 0 | 4 |
_a658.802 _bWAL |
| 100 | 1 |
_aWalker, Orville C., Jr. _9119809 |
|
| 245 | 1 | 0 |
_aMarketing strategy : _bplanning and implementation / _cOrville C., Jr. Walker. |
| 250 | _a2nd ed. | ||
| 260 |
_a[S.l.] : _bRichard D Irwin, _c1995. |
||
| 300 |
_a416 p. ; _c24 cm. |
||
| 490 | 1 | _aIrwin series in marketing, 2nd ed. | |
| 500 | _aPaperback. | ||
| 520 | _aThis text focuses on product-market entry-level strategy, examining the content of specific strategies appropriate for difference market and competitive situations, as well as the organizational and managerial issues involved in implementing those strategies. Real-wprld examples are used to illustrate concepts and procedures and demonstrate their practical significance. The text comes bound with GAMR, a Global Allocation Marketing Resources simulation. This edition includes a chapter on international issues. | ||
| 700 | 1 |
_aBoyd, Harper W., Jr. _9119810 |
|
| 700 | 1 |
_aLarreche, Jean-Claude. _9119811 |
|
| 830 | 0 |
_aIrwin series in marketing, 2nd ed. _9119812 |
|
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0256136920/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0256136920 |
| 942 |
_aNBS _cBK _k658.802 _2ddc |
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| 999 |
_c343553 _d343553 |
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