| 000 | 01294 a2200229 4500 | ||
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| 020 | _a0256163480 | ||
| 020 | _a9780256163483 | ||
| 082 | 0 | 4 | _a658.87 |
| 090 |
_c1041 _d1041 |
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| 100 | 1 | _aLevy, Michael. | |
| 245 | 1 | 0 |
_aEssentials of retailing / _cMichael Levy. |
| 260 |
_a[S.l.] : _bIrwin Professional Publishing, _c1996. |
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| 300 |
_a466 p. ; _c26 cm. |
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| 490 | 1 | _aMcgraw hill/irwin series in marketing. | |
| 500 | _aPaperback. | ||
| 520 | _aLooking at the practical foundations of retailing in the 1990s, this text describes and illustrates the various strategies retailers use. It also outlines the factors that should be considered in choosing a strategy, and considers strategic principles. Attention is paid to growing areas of retailing, such as category specialists, warehouse clubs, home improvement centres, mail order, off-price retailers and factory outlets. The opening chapter provides an overview of the retail framework, around which the text is organized. | ||
| 700 | 1 | _aWeitz, Barton A. | |
| 830 | 0 | _aMcgraw hill/irwin series in marketing. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0256163480/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0256163480 |
| 942 |
_aNBS _cBK _k658.87 LEV |
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| 999 |
_c343576 _d343576 |
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