| 000 | 01299 a2200205 4500 | ||
|---|---|---|---|
| 020 | _a0844203513 | ||
| 020 | _a9780844203515 | ||
| 082 | 0 | 4 | _a659.2 |
| 090 |
_c1170 _d1170 |
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| 100 | 1 | _aBivins, Thomas H. | |
| 245 | 1 | 0 |
_aPublic relations writing : _bthe essentials of style and format / _cThomas H. Bivins. |
| 250 | _a4 Sub ed. | ||
| 260 |
_a[S.l.] : _bNTC/Contemporary Publishing Company, _c1998. |
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| 300 |
_a385 p. ; _c23 cm. |
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| 500 | _aPaperback. | ||
| 520 | _aThis text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing - including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences. | ||
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0844203513/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0844203513 |
| 942 |
_aNBS _cBK _k659.2 BIV |
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| 999 |
_c343700 _d343700 |
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