| 000 | 01011 a2200205 4500 | ||
|---|---|---|---|
| 020 | _a0534514324 | ||
| 020 | _a9780534514327 | ||
| 082 | 0 | 4 | _a659.2 |
| 090 |
_c1208 _d1208 |
||
| 100 | 1 | _aHendrix, Jerry A. | |
| 245 | 1 | 0 |
_aPublic relations cases / _cJerry A. Hendrix. |
| 250 | _a5th ed. | ||
| 260 |
_a[S.l.] : _bWadsworth Publishing Company, _c2000. |
||
| 300 |
_a480 p. ; _c23 cm. |
||
| 500 | _aPaperback. | ||
| 520 | _aThe Fifth Edition continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text walks students through the evaluation of excellent case studies and helps students to understand why select public relations cases had the effect they did. | ||
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0534514324/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0534514324 |
| 942 |
_aNBS _cBK _k659.2 HEN |
||
| 999 |
_c343736 _d343736 |
||