| 000 | 01568 a2200229 4500 | ||
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| 020 | _a0786302445 | ||
| 020 | _a9780786302444 | ||
| 082 | 0 | 4 | _a796.069 |
| 090 |
_c1298 _d1298 |
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| 100 | 1 | _aGraham, Stedman. | |
| 245 | 1 | 4 |
_aThe ultimate guide to sport event management and marketing / _cStedman Graham. |
| 250 | _aFirst Printing ed. | ||
| 260 |
_a[S.l.] : _bIrwin Professional Pub, _c1995. |
||
| 300 |
_a382 p. ; _c24 cm. |
||
| 500 | _aHardcover. | ||
| 520 | _aThe Ultimate Guide to Sport Event Management and Marketing contains information from designing an event to planning an integrated marketing campaign to negotiating contracts and supplier agreements. Whether breaking into the field of sport event management and marketing or an established professional, this is the most comprehensive guide to the hundreds of issues, activities and responsibilities connected with making any sport event a success. Coverage includes: key strategies for managing even logistics; critical planning techniques; a review of negotiations and contracts with sponsors, suppliers, and insurance companies; an integrated approach to marketing that considers every kind of medium; advice for acquiring funding for sport events including a sponsorship outline; tips on how to enter the field. | ||
| 700 | 1 | _aGoldblatt, Joe J. | |
| 700 | 1 | _aDelpy, Lisa. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0786302445/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0786302445 |
| 942 |
_aNBS _cBK _k796.069 GRA |
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| 999 |
_c343821 _d343821 |
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