| 000 | 00961 a2200193 4500 | ||
|---|---|---|---|
| 020 | _a0814451233 | ||
| 020 | _a9780814451236 | ||
| 082 | 0 | 4 | _a658.802 |
| 090 |
_c1514 _d1514 |
||
| 100 | 1 | _aMagrath, Allan J. | |
| 245 | 1 | 0 |
_aHow to achieve zero-defect marketing / _cAllan J. Magrath. |
| 260 |
_a[S.l.] : _bAMACOM, _c1993. |
||
| 300 |
_a192 p. ; _c25 cm. |
||
| 500 | _aHardcover. | ||
| 520 | _aThis breakthrough book shows how innovative companies can apply manufacturing standards such as zero-defects and continuous improvement directly to marketing. With more than 200 examples and dozens of action tips for immediate and long-term implementation, Magrath reveals how to shift into this new approach that leads to improved results. | ||
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0814451233/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0814451233 |
| 942 |
_aNBS _cBK _k658.802 MAG |
||
| 999 |
_c344033 _d344033 |
||