| 000 | 02316 a2200229 4500 | ||
|---|---|---|---|
| 020 | _a0658001329 | ||
| 020 | _a9780658001321 | ||
| 082 | 0 | 4 | _a658.800285 |
| 090 |
_c1523 _d1523 |
||
| 100 | 1 | _aParmerlee, David. | |
| 245 | 1 | 0 |
_aDeveloping successful marketing strategies / _cDavid Parmerlee. |
| 250 | _a2nd ed. | ||
| 260 |
_a[S.l.] : _bMcGraw-Hill Trade, _c2000. |
||
| 300 |
_a198 p. ; _c28 cm. |
||
| 490 | 1 | _aAma marketing toolbox series new edition. | |
| 500 | _aPaperback. | ||
| 520 | _aFrom the American Marketing Association, the world's largest and most comprehensive professional association of marketers, comes the AMA Marketing Toolbox series, a unique source of information, ideas, and direction for anyone who is building an effective marketing program or interested in improving current marketing activities. The AMA Marketing Toolbox series will guide you through every critical marketing task and provide you with the tools you need--model formats, checklists, and boilerplate documents–-to implement those tasks quickly, accurately, and effectively to your business. Developing Successful Marketing Strategies is Step 2 in the Marketing Toolbox program. This book will show you how to develop and put into action strategies that will help you meet your marketing objectives. You will learn how to perform a comprehensive situational analysis that assesses marketing needs and opportunities, create a mission statement that explains how each marketing strategy will meet marketing and management goals, and put field-tested strategies into action at each marketing level. Filled with worksheets, forms, and tables for you to complete, Developing Successful Marketing Strategies is step- and action-oriented, perfect for beginning marketers, small business owners, and entrepreneurs. About the Author David Parmerlee is a marketer with more than twenty years of experience at such companies as Anheuser-Busch, Pitney Bowes, Ernst & Young, and Bank One. He resides in Indianapolis, Indiana | ||
| 830 | _aAma marketing toolbox series new edition | ||
| 856 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0658001329/chopaconline-2 |
||
| 856 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=065800132 |
||
| 942 |
_aNBS _cBK _k658.800285 PAR |
||
| 999 |
_c344042 _d344042 |
||