| 000 | 01408 a2200205 4500 | ||
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| 020 | _a0658003070 | ||
| 020 | _a9780658003073 | ||
| 082 | 0 | 4 | _a658.827 |
| 090 |
_c1714 _d1714 |
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| 100 | 1 | _aKania, Deborah. | |
| 245 | 1 | 0 |
_aBranding.com : _bon-line branding for marketing success / _cDeborah Kania. |
| 250 | _aillustrated edition ed. | ||
| 260 |
_a[S.l.] : _bMcGraw-Hill Companies, _c2001. |
||
| 300 |
_a285 p. ; _c24 cm. |
||
| 500 | _aHardcover. | ||
| 520 | _aOn-line branding--brand marketing on the Internet--is now the biggest challenge facing most marketers. Branding.com reveals why branding is the most important element in any marketing plan and why it must be uniquely executed in each medium--including on the Internet--in order to be successful. For companies extending their branding efforts onto the Internet, as well as for web entrepreneurs who are looking to brand a product or service exclusively on-line, Branding.com explores the basics of on-line brand marketing and shows how to plan and execute a successful on-line branding strategy and how to develop a "next generation media mix" to leverage both on-line and off-line marketing media in promoting a brand. | ||
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0658003070/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0658003070 |
| 942 |
_aNBS _cBK _k658.827 KAN |
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| 999 |
_c344229 _d344229 |
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