000 01004 a2200229 4500
020 _a0072500956
020 _a9780072500950
082 0 4 _a658.84
090 _c1843
_d1843
100 1 _aRayport, Jeffrey F.
245 1 0 _aCases in E-commerce /
_cJeffrey F. Rayport.
250 _a1st ed.
260 _a[S.l.] :
_bMcGraw-Hill/Irwin,
_c2001.
300 _a656 p. ;
_c26 cm.
500 _aHardcover.
520 _a37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.
700 1 _aJaworski, Bernard J.
700 1 _aRayport, Jeffrey.
856 4 0 _3Amazon.com
_uhttp://www.amazon.com/exec/obidos/ASIN/0072500956/chopaconline-20
856 4 0 _3Amazon customer reviews
_uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0072500956
942 _aNBS
_cBK
_k658.8 RAY
999 _c344354
_d344354