000 01313 a2200217 4500
020 _a0071460829
020 _a9780071460828
082 0 4 _a658.8
090 _c1853
_d1853
100 1 _aRies, Al.
245 1 0 _aMarketing warfare :
_b20th anniversary edition :
_bauthors' annotated edition /
_cAl Ries.
250 _a2nd ed.
260 _a[S.l.] :
_bMcGraw-Hill,
_c2005.
300 _a224 p. ;
_c21 cm.
500 _aHardcover.
520 _aThe book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades—including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds—along with annotated reproductions of winning and losing a
700 _aTrout, Ja
856 _3Amazon.com
_uhttp://www.amazon.com/exec/obidos/ASIN/0071460829/chopaconline
856 _3Amazon customer reviews
_uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071460
942 _aNBS
_cBK
_k658.8 RIE
999 _c344364
_d344364