| 000 | 00827 a2200193 4500 | ||
|---|---|---|---|
| 020 | _a0887305199 | ||
| 020 | _a9780887305191 | ||
| 082 | 0 | 4 | _a658.8 |
| 090 |
_c1875 _d1875 |
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| 100 | 1 | _aMoore, Geoffrey A. | |
| 245 | 1 | 0 |
_aCrossing the chasm : _bmarketing and selling technology products to mainstream customers / _cGeoffrey A. Moore. |
| 260 |
_a[S.l.] : _bHarpercollins, _c1991. |
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| 300 |
_a224 p. ; _c24 cm. |
||
| 500 | _aHardcover. | ||
| 520 | _aThe old method for marketing smart products - which basically amounted to throwing money away with both hands - makes way for a totally new game plan. | ||
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0887305199/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0887305199 |
| 942 |
_aNBS _cBK _k658.8 MOO |
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| 999 |
_c344386 _d344386 |
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