000			02082 a2200205 4500
020			_a0470820640
020			_a9780470820643
082	0	4	_a658.83402854678
090			_c1878 _d1878
100	1		_aMonster, Robert W.
245	1	0	_aMarket research in the internet age : _bleveraging the internet for market measurement and consumer insight / _cRobert W. Monster.
260			_a[S.l.] : _bWiley, _c2002.
300			_a300 p. ; _c24 cm.
500			_aHardcover.
520			_aMarket Research in teh Internet Age takes an in-depth look at the forces that are reshaping the market research and business information industry worldwide. As the impact of the Internet and other enabling technologies take hold, many business processes and activities are being affected. This is creating an abundance of opportunities for value creation, both for new and existing players. This book offers: A visionary discussion of the industry through the eyes of leading practitioners and thinkers in the global market research industry. A comprehensive review of how enabling technology is being applied across the enterprise and around the world. Numerous case studies that demonstrate how the Internet can be used as platform to understand consumers as well as customers. Original research results and executive interviews concerning the state of global market research and the effect of the Internet. Practical guides for evaluating, building and deploying Net-centric tools for multi mode and multi country online research management. This groundbreaking book offers a strategic and visionary analysis of a new era in market research. Written by globally recognized leaders in the field, it puts forward a practical guide to the strategic use of Internet-based technologies and work processes for streamlined management of market research.
700	1		_aPettit, Raymond C.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0470820640/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0470820640
942			_aNBS _cBK _k658.8 MON
999			_c344389 _d344389