| 000 | 01034 a2200229 4500 | ||
|---|---|---|---|
| 020 | _a0750604247 | ||
| 020 | _a9780750604246 | ||
| 082 | 0 | 4 | _a658.848 |
| 090 |
_c1879 _d1879 |
||
| 100 | 1 | _aPaliwoda, Stanley J. | |
| 245 | 1 | 0 |
_aInternational marketing / _cStanley J. Paliwoda. |
| 250 | _a2 Sub ed. | ||
| 260 |
_a[S.l.] : _bButterworth-Heinemann, _c1992. |
||
| 300 |
_a706 p. ; _c25 cm. |
||
| 490 | 1 | _aMarketing series : student. | |
| 500 | _aPaperback. | ||
| 520 | _aThis second edition features less emphasis on exporting and more on international marketing, which implies more international commitment of resources over a longer period of time than does exporting. A global perspective is given so that changing world conditions are taken into consideration. | ||
| 830 | 0 | _aMarketing series : student. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0750604247/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0750604247 |
| 942 |
_aNBS _cBK _k658.8 PAL |
||
| 999 |
_c344390 _d344390 |
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