| 000 | 01276 a2200205 4500 | ||
|---|---|---|---|
| 020 | _a0071372229 | ||
| 020 | _a9780071372220 | ||
| 082 | 0 | 4 | _a658.8 |
| 090 |
_c1890 _d1890 |
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| 100 | 1 | _aParry, Mark E. | |
| 245 | 1 | 0 |
_aStrategic marketing management : _ba means-end approach / _cMark E. Parry. |
| 250 | _a1st ed. | ||
| 260 |
_a[S.l.] : _bMcGraw-Hill, _c2001. |
||
| 300 |
_a256 p. ; _c24 cm. |
||
| 500 | _aHardcover. | ||
| 520 | _aStrategic Marketing Management provides a logical approach for developing and positioning corporate and product brands, and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a "first-mover" strategy, navigate a brand extension, set priorities when establishing brand meanings, and more. Whether branding new product lines or managing brand meanings for established products, this accessible, concise guide helps marketing executives assess market trends, make branding decisions quickly and confidently--then execute those decisions with precision. | ||
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0071372229/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071372229 |
| 942 |
_aNBS _cBK _k658.8 PAR |
||
| 999 |
_c344401 _d344401 |
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