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_c1897 _d1897 |
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| 100 | 1 | _aZikmund, William G. | |
| 245 | 1 | 0 |
_aEffective marketing with infotrac college edition / _cWilliam G. Zikmund. |
| 250 | _a3nd ed. | ||
| 260 |
_a[S.l.] : _bSouth-Western College Pub, _c2001. |
||
| 300 |
_a592 p. ; _c27 cm. |
||
| 500 | _aPaperback. | ||
| 520 | _aWith consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment. | ||
| 700 | 1 | _ad'Amico, Michael. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/032406392X/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=032406392X |
| 942 |
_aNBS _cBK _k658.8 ZIK |
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