000			01805 a2200229 4500
020			_a0750632852
020			_a9780750632850
082	0	4	_a380
090			_c1903 _d1903
100	1		_aPiercy, Nigel F.
245	1	0	_aMarket-led strategic change, second edition : _btransforming the process of going to market / _cNigel F. Piercy.
250			_a2nd ed.
260			_a[S.l.] : _bButterworth-Heinemann, _c1998.
300			_a480 p.
490	1		_aMarketing ser.
500			_aPaperback.
520			_a'..the best guide I've seen to creating a market-led company.' Professor Philip Kotler, S C Johnson & Son Distinguished Professor of International Marketing, Northwestern University, USA The second edition of Market-Led Strategic Change builds on the massive success of the first edition, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! This book will help you get back to basics. You will confront critical questions in the organization of marketing, understanding the nature of the marketplace, how the critical processes of marketing planning and budgeting are managed, and the crucial element of ensuring commitment where it matters most. A wealth of case studies are included showing how marketing strategy is carried out in practice. Includes new chapter on the link between market strategy and the sales organization One of the few books that tackles marketing implementation Includes 12 new, previously unpublished case studies showing how marketing is done.
830		0	_aMarketing ser.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0750632852/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0750632852
942			_aNBS _cBK _k658.8 PIE
999			_c344413 _d344413