| 000 | 01067 a2200205 4500 | ||
|---|---|---|---|
| 020 | _a0072525231 | ||
| 020 | _a9780072947038 | ||
| 082 | 0 | 4 | _a658.8 |
| 090 |
_c1904 _d1904 |
||
| 100 | 1 | _aPereault, Wiliam D-Mcarthy,EJerome. | |
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach, 15th edition / _cWiliam D-Mcarthy,EJerome Pereault. |
| 250 | _a15th printing ed. | ||
| 260 |
_a[S.l.] : _bBoston,MA:McGraw-Hil,2005, _c2005. |
||
| 300 |
_a22 p. ; _c28 cm. |
||
| 500 | _aHardcover. | ||
| 520 | _aPerreault and McCarthy's book pioneered the "4Ps" approach for organizing marketing strategy decisions. THia clear approach has worked well in the first marketing course for millions of marketing dtudents. And it continues as the innovative leader in both content and by using technology for learning about marketing. CD Rom not included. | ||
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0072525231/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0072525231 |
| 942 |
_aNBS _cBK _k658.8 PER |
||
| 999 |
_c344414 _d344414 |
||