000			01330 a2200241 4500
020			_a0256122512
020			_a9780256122510
082	0	4	_a658.8
090			_c1907 _d1907
100	1		_aPeter, J. Paul.
245	1	2	_aA preface to marketing management / _cJ. Paul Peter.
250			_a6 Sub ed.
260			_a[S.l.] : _bRichard D Irwin, _c1993.
300			_a352 p. ; _c24 cm.
490	1		_aMcgraw hill/irwin series in marketing.
500			_aPaperback.
520			_a"Preface to Marketing Management, 12e", by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
700	1		_aDonnelly, James H.
830		0	_aMcgraw hill/irwin series in marketing.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0256122512/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0256122512
942			_aNBS _cBK _k658.8 PET
999			_c344417 _d344417