000			01839 a2200229 4500
020			_a0750641142
020			_a9780750641142
082	0	4	_a658.8
090			_c2055 _d2055
245	0	0	_aMarketing book, fourth edition.
250			_a4th ed.
260			_a[S.l.] : _bButterworth-Heinemann, _c1999.
300			_a718 p. ; _c25 cm.
490	1		_aMarketing series (london, england).
500			_aPaperback.
520			_aThis fourth edition of the best-selling Marketing Book has been extensively revised, updated and substantially extended. All the original chapters have been reviewed and many of them have been completely rewritten to reflect changes and trends in current marketing thinking and practice. Professor Michael Baker, with specially commissioned contributions from top UK marketing educators and writers, sets out the scope and nature of the marketing function, its managerial application and its contribution to corporate success. The Marketing Book is an indispensable reference work and textbook for students and practitioners, all over the world. It will be essential reading for those students taking CIM Certificate and Diploma, business studies management and marketing degrees, MBA, DMS, and BTEC Higher National and equivalent courses. Fourth edition of the best-selling Marketing Book Fully revised, updated and substantially extended. All the original chapters have been reviewed and many of them have been completely rewritten to reflect changes and trends in current marketing thinking and practice.
700	1		_aBaker, Michael.
830		0	_aMarketing series (london, england).
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0750641142/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0750641142
942			_aNBS _cBK _k658.8 BAK
999			_c344558 _d344558