| 000 | 01135 a2200217 4500 | ||
|---|---|---|---|
| 020 | _a0132690853 | ||
| 020 | _a9780132690850 | ||
| 082 | 0 | 4 | _a658.8 |
| 090 |
_c2065 _d2065 |
||
| 100 | 1 | _aBurnett, John. | |
| 245 | 1 | 0 |
_aIntroduction to marketing communications : _ban integrated approach / _cJohn Burnett. |
| 250 | _aUS ed ed. | ||
| 260 |
_a[S.l.] : _bPrentice Hall, _c1997. |
||
| 300 |
_a752 p. ; _c26 cm. |
||
| 500 | _aHardcover. | ||
| 520 | _aFor introductory courses in marketing communications, advertising and promotions. This book focuses on the wide range of areas included in marketing communication and the tools and techniques needed to create an integrated approach. The goal is to present the wide range of communication messages and the sources that produce them and then show how they can be used for maximum efficiency through a coordinated planning process. | ||
| 700 | 1 | _aMoriarty, Sandra. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0132690853/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0132690853 |
| 942 |
_aNBS _cBK _k658.8 BIR |
||
| 999 |
_c344568 _d344568 |
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