| 000 | 00978 a2200229 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20180116182716.0 | ||
| 008 | 160526b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0071123075 | ||
| 020 | _a9780071123075 | ||
| 040 | _c0 | ||
| 082 | _a658.8 BOY 2002 | ||
| 100 | 1 | _aBoyd. | |
| 245 | 1 | 0 |
_aMarketing management / _cBoyd. |
| 260 |
_a[S.l.] : _bMcGraw-Hill Education, _c2002 |
||
| 300 | _a1 v. (unpaged) | ||
| 500 | _aPaperback. | ||
| 520 | _aThis text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software. | ||
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0071123075/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071123075 |
| 942 |
_aNBS _cBK _k658.8 BOY _2ddc |
||
| 999 |
_c344571 _d344571 |
||