| 000 | 01265 a2200205 4500 | ||
|---|---|---|---|
| 020 | _a0072369221 | ||
| 020 | _a9780072369229 | ||
| 090 |
_c2072 _d2072 |
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| 100 | 1 | _aA., J. Paul Peter Jr. Churchill Gilbert. | |
| 245 | 1 | 0 |
_aMarketing : _bcreating value for customers / _cJ. Paul Peter Jr. Churchill Gilbert A. |
| 250 | _a2nd ed. | ||
| 260 |
_a[S.l.] : _bMcGraw-Hill/Irwin, _c1998. |
||
| 300 | _a656 p. | ||
| 500 | _aStudent Edition. | ||
| 500 | _aPaperback. | ||
| 520 | _aChurchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current topics: relationship marketing, technology, IMC, global marketing, services, and small businesses (through extensive examples). This concise text is less than 700 pages and is completely updated with all references from 1996 or later. The extensive supplements package was thoroughly revised, updated, and reviewed by at least 3 marketing instructors to ensure quality. | ||
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0072369221/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0072369221 |
| 942 |
_aNBS _cBK _k658.8 CHU |
||
| 999 |
_c344575 _d344575 |
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