| 000 | 01270 a2200217 4500 | ||
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| 020 | _a0324022034 | ||
| 020 | _a9780324022032 | ||
| 082 | 0 | 4 | _a658.8 |
| 090 |
_c2076 _d2076 |
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| 100 | 1 | _aCzinkota, Michael R. | |
| 245 | 1 | 0 |
_aMarketing management with infotrac college edition / _cMichael R. Czinkota. |
| 250 | _a2nd ed. | ||
| 260 |
_a[S.l.] : _bSouth-Western College Pub, _c2000. |
||
| 300 |
_a598 p. ; _c29 cm. |
||
| 500 | _aHardcover. | ||
| 520 | _aA marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e by Michael Czinkota and Masaaki Kotabe takes a direct, "no bull" approach, bringing concepts to life without dry explanations and unnecessary "extra" information. Theoretical and practical considerations are balanced throughout. Coverage of critical and contemporary marketing topics includes integration of e-commerce and a unique chapter on estimating marketing demand. | ||
| 700 | 1 | _aKotabe, Masaaki. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0324022034/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0324022034 |
| 942 |
_aNBS _cBK _k658.8 CZI |
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| 999 |
_c344579 _d344579 |
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