| 000 | 00994 a2200229 4500 | ||
|---|---|---|---|
| 020 | _a0471547468 | ||
| 020 | _a9780471547464 | ||
| 082 | 0 | 4 | _a658.8 |
| 090 |
_c2078 _d2078 |
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| 100 | 1 | _aDalrymple, Douglas J. | |
| 245 | 1 | 0 |
_aCases in marketing management / _cDouglas J. Dalrymple. |
| 250 | _a1st ed. | ||
| 260 |
_a[S.l.] : _bWiley, _c1991. |
||
| 300 |
_a608 p. ; _c25 cm. |
||
| 500 | _aHardcover. | ||
| 520 | _aOffers an outstanding set of case materials and simulation for use in a variety of marketing courses. The 50 cases provide not only a wealth of background and trends but cover a wide assortment of marketing situations in consumer, industrial, domestic and international settings. | ||
| 700 | 1 | _aParsons, Leonard J. | |
| 700 | 1 | _aJeannet, Jean-Pierre. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0471547468/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0471547468 |
| 942 |
_aNBS _cBK _k658.8 DAL |
||
| 999 |
_c344581 _d344581 |
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