| 000 | 01055 a2200217 4500 | ||
|---|---|---|---|
| 020 | _a0673991458 | ||
| 020 | _a9780673991454 | ||
| 082 | 0 | 4 | _a658.8 |
| 090 |
_c2079 _d2079 |
||
| 100 | 1 | _aRust, Roland T. | |
| 245 | 1 | 0 |
_aService marketing / _cRoland T. Rust. |
| 260 |
_a[S.l.] : _bHarpercollins, _c1996. |
||
| 300 |
_a508 p. ; _c25 cm. |
||
| 500 | _aHardcover. | ||
| 520 | _aBrings customer satisfaction and service quality to the forefront as central concepts that are vital to any organization's success, through a multifunctional perspective. Written to provide professors the greatest flexibility in preparing their courses. Instructors will appreciate the comprehensive Instructor's Manual that includes detailed teaching notes for all of the cases. | ||
| 700 | 1 | _aZahorik, Anthony J. | |
| 700 | 1 | _aKeiningham, Timothy L. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0673991458/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0673991458 |
| 942 |
_aNBS _cBK _k658.8 RUS |
||
| 999 |
_c344582 _d344582 |
||