| 000 | 01164 a2200217 4500 | ||
|---|---|---|---|
| 020 | _a0471552550 | ||
| 020 | _a9780471552550 | ||
| 082 | 0 | 4 | _a658.8 |
| 090 |
_c2083 _d2083 |
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| 100 | 1 | _aDalrymple, Douglas J. | |
| 245 | 1 | 0 |
_aMarketing management : _btext and cases / _cDouglas J. Dalrymple. |
| 250 | _a6th ed. | ||
| 260 |
_a[S.l.] : _bJohn Wiley & Sons Inc, _c1994. |
||
| 300 |
_a1008 p. ; _c24 cm. |
||
| 500 | _aPaperback. | ||
| 520 | _aThis popular and comprehensive book focuses on all aspects of planning, coordinating and executing marketing strategy. It explains the main terms and concepts associated with marketing management. Cases have been integrated into the text to provide readers with opportunities to apply what they have learned by solving realistic marketing problems. Most of the cases and examples are global in scope. The new edition also contains completely updated references. | ||
| 700 | 1 | _aParsons, Leonard J. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0471552550/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0471552550 |
| 942 |
_aNBS _cBK _k658.8 DAL |
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| 999 |
_c344586 _d344586 |
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