| 000 | 00930 a2200217 4500 | ||
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| 020 | _a0844235954 | ||
| 020 | _a9780844235950 | ||
| 082 | 0 | 4 | _a658.8 |
| 090 |
_c2087 _d2087 |
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| 100 | 1 | _aBonis, J. Nicholas De. | |
| 245 | 1 | 0 |
_aAma handbook for managing business to business marketing communications / _cJ. Nicholas De Bonis. |
| 250 | _a1st ed. | ||
| 260 |
_a[S.l.] : _bMcGraw-Hill, _c1997. |
||
| 300 |
_a384 p. ; _c24 cm. |
||
| 500 | _aHardcover. | ||
| 520 | _aProvides the framework that will enable the marketing professional to get everyone in the organization to buy into integrated communications objectives and programs. DLC: Industrial marketing - Management. | ||
| 700 | 1 | _aPeterson, Roger S. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0844235954/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0844235954 |
| 942 |
_aNBS _cBK _k658.8 DEB |
||
| 999 |
_c344590 _d344590 |
||