000			01928 a2200253 4500
020			_a0030349990
020			_a9780030349997
082	0	4	_a658.8
090			_c2124 _d2124
100	1		_aHoffman, K. Douglas.
245	1	0	_aMarketing : _bbest practices / _cK. Douglas Hoffman.
250			_a2nd ed.
260			_a[S.l.] : _bSouth-Western College Pub, _c2002.
300			_a650 p. ; _c29 cm.
500			_aHardcover.
520			_aSeventeen experts, one voice! The premise behind Marketing: Best Practices is simple yet effective: combine the expertise of the best and brightest in marketing. The second edition continues the tradition of highlighting the best practices from every facet of marketing. Each chapter is written by an authority in their field of marketing, all of whom are highly regarded for both academic and professional achievements. This unique collaboration results in one of the most cutting-edge texts to hit the principles market in years.Dr. Doug Hoffman, in addition to his chapter on Services Marketing, served as managing editor to ensure a focused and streamlined presentation throughout the book. Without losing the distinct flavor of each contributing author, every chapter is consistent in both format and pedagogy. The writing style is uniform and targeted for the undergraduate level. Cutting-edge topics drive the Opening Vignettes, and the copy maintains a lively, energetic tone. The end result is a solid mix of passion, insight, and firsthand experience not typically found in more traditional "Principles of Marketing" textbooks.
700	1		_aCzinkota, Michael R.
700	1		_aDickson, Peter R.
700	1		_aDunne, Patrick.
700	1		_aGriffin, Abbie.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0030349990/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0030349990
942			_aNBS _cBK _k658.8 HOF
999			_c344627 _d344627