| 000 | 01542 a2200217 4500 | ||
|---|---|---|---|
| 020 | _a0074705881 | ||
| 020 | _a9780074705889 | ||
| 090 |
_c2198 _d2198 |
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| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketing management for the pacific region / _cDavid W. Cravens. |
| 250 | _aAustralian ed ed. | ||
| 260 |
_a[S.l.] : _bMcGraw Hill Higher Education, _c1999. |
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| 300 |
_a480 p. ; _c24 cm. |
||
| 500 | _aHardcover. | ||
| 520 | _a"Strategic Marketing Management for the Pacific Region" by Cravens, Merrilees and Walker, is the first Australasian adaptation of the highly successful "US Strategic Marketing" text by acclaimed author David Cravens. The adaptation of Cravens will not only develop information already employed by the US version of the text, but will offer many unique features developed specifically for the Australian, New Zealand and South East Asian local markets. The adaptation by Merrilees and Walker will give students and lecturers a more comprehensive strategic approach to marketing management in the Pacific region. Using localised case material and research data, along with a redevelopment of the Cravens frame, the first Pacific Region edition will redefine a comprehensive notion of strategy for our market. | ||
| 700 | 1 | _aMerrilees, Bill. | |
| 700 | 1 | _aWalker, Rhett H. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0074705881/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0074705881 |
| 942 |
_aNBS _cBK _k658.802 CRA |
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| 999 |
_c344700 _d344700 |
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