000			01341 a2200193 4500
020			_a0029188407
020			_a9780029188408
090			_c2210 _d2210
100	1		_aLevitt, Theodore.
245	1	4	_aThe marketing imagination / _cTheodore Levitt.
250			_aNumber Line 3 4 5 6 7 8 9 10 ed.
260			_a[S.l.] : _bThe Free Press, _c1983.
300			_a203 p. ; _c24 cm.
500			_aHardcover.
520			_aSince its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0029188407/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0029188407
942			_aNBS _cBK _k658.8 LEV
999			_c344712 _d344712