000			01343 a2200277 4500
003			OSt
005			20180116182723.0
008			161115b xxu||||| |||| 00| 0 eng d
020			_a0130404675
020			_a9780130404671
040			_c0
082	0	4	_a658.8 LOV 2001
100	1		_aLovelock, Christopher.
245	1	0	_aPrinciples of Service Marketing and Management _cChristopher Lovelock.
250			_a2nd ed.
260			_a[S.l.] : _bPrentice Hall, _c2001.
300			_a436 p. ; _c25 cm.
490	1		_a2nd edition.
500			_aPaperback.
520			_aPrinciples of Service Marketing and Management, Second Edition, is designed to complement the materials found in traditional marketing principles texts. It avoids sweeping and often misleading generalizations about services, recognizing explicitly that the differences between specific categories of services (based on the nature of the underlying service process) may be as important to student understanding as the broader differences between goods marketing and services marketing.
700	1		_aWright, Lauren.
830		0	_a2nd edition.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0130404675/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0130404675
942			_aNBS _cBK _k658.8 LOV _2ddc
999			_c344751 _d344751