| 000 | 01383 a2200229 4500 | ||
|---|---|---|---|
| 020 | _a0030314038 | ||
| 020 | _a9780030314032 | ||
| 082 | 0 | 4 | _a658.8 |
| 090 |
_c2281 _d2281 |
||
| 100 | 1 | _aBoone, Louis E. | |
| 245 | 1 | 0 |
_aContemporary marketing / _cLouis E. Boone. |
| 250 | _a10th ed. | ||
| 260 |
_a[S.l.] : _bSouth-Western Educational Publishing, _c2000. |
||
| 300 |
_a736 p. ; _c28 cm. |
||
| 500 | _aHardcover. | ||
| 520 | _aBoone and Kurtz�s Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The tenth edition is the first text to devote two full chapters (an entire part) to technology issues. Part Two, Managing Technology to Achieve Marketing Success, explores emerging e-commerce concepts and related issues and also includes an entire chapter devoted to the impact of technology and the Internet on relationship marketing. | ||
| 700 | 1 | _aBoone. | |
| 700 | 1 | _aKurtz, David L. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0030314038/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0030314038 |
| 942 |
_aNBS _cBK _k658.8 KUR |
||
| 999 |
_c344782 _d344782 |
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